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Sumihaul Archive

Understanding Korean Webtoon Culture

Transmedia Storytelling, Digital Platforms, and Genres

Dal Yong Jin • Harvard University Press • 2022-11-15
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€25.50

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Overview

The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

EAN / ISBN-13

9780674291324

Format

Paperback

Pages

252

Dimensions

230 × 152 × 16 mm

Weight

402 g

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